The Advantages Of Using A CRM Mobile App For Sales

In today's competitive business landscape, customer relationship management (CRM) has emerged as a crucial factor for the growth of sales in organisations. More than ever, the emphasis has shifted towards building strong customer relationships. It is no longer just a "good to have" but rather a priority. One effective tool that can significantly improve your organisation's relationship with customers and directly impact your sales figures is a CRM mobile app.

Research suggests that every dollar invested in a CRM tool has the potential to generate an impressive $8.71 as a return on investment. In this article, we will explore the numerous advantages of using a CRM mobile app for sales and how it can help your organisation achieve its revenue goals

Increased Conversions

One of the key benefits of utilising a CRM mobile app is the increased conversion rate it offers. Studies have shown that sales representatives who are equipped with a mobile CRM are more likely to achieve their targets compared to those using traditional sales CRM tools. The reason behind this is simple - mobile CRM empowers sales reps with access to customer information on the go.

With a CRM mobile app for sales, sales reps can easily connect with customers, schedule appointments, make real-time notes about interactions, and log all the relevant details, even while they are on the move. This agility allows them to respond to customer requirements faster, shorten the sales cycle, and ultimately increase the ratio of prospects to sales conversion.

It's important to note that while new customers play a significant role in boosting sales, a substantial portion of revenue comes from existing customers. Therefore, a CRM app for sales not only helps in acquiring new customers but also contributes to better customer retention.

Better Customer Retention

Customer retention is a critical factor for the long-term profitability of any organisation. Studies have shown that a mere 5% increase in customer retention can lead to a profitability increase of anywhere from 25% to 95%. This is because retaining existing customers reduces marketing and servicing costs, and these customers are also more likely to provide referrals that convert into paying customers faster.

A CRM mobile app for sales enables sales representatives to provide faster and more efficient service to existing customers. They can set reminders to stay connected, inquire about their requirements, and proactively maintain relationships with important customers. By staying engaged with existing customers, organisations can enhance customer satisfaction and loyalty, leading to higher retention rates.

Quicker Issue Resolution

In today's fast-paced digital world, customers expect quick responses and resolutions to their issues, regardless of the communication medium they use. Research has shown that a significant number of customers expect to be contacted within an hour of placing a complaint. To meet these expectations, organisations need a robust system in place.

A CRM mobile app provides the necessary tools and information for resolving customer issues promptly. Sales teams can access customer information on the go and take immediate action, even outside office hours. The app's intuitive dashboards enable business leaders to gain real-time insights into the most common problems faced by customers, conduct root-cause analysis, and implement effective solutions.

By minimising the problems customers face and providing quick resolutions, organisations can reduce the need for extensive customer support and significantly improve customer satisfaction. Satisfied customers are up to 81% more likely to remain loyal to an organisation in the long run.

Increased Employee Productivity

Another advantage of using a mobile CRM app is the boost in employee productivity it offers. Research suggests that organisations utilising mobile CRM software experience a 15% increase in employee productivity compared to those using traditional CRM software. The reasons behind this productivity enhancement are numerous.

A mobile CRM app allows sales teams to efficiently organise tasks, set priorities, and receive task notifications, even when they are not at their workstations. This flexibility enables sales reps to stay on top of their responsibilities and complete tasks on time, leading to increased productivity.

Additionally, a mobile CRM app facilitates seamless communication and information sharing within the organisation. Sales teams can capture and update customer information, making it easily accessible to relevant stakeholders. This eliminates any communication gaps and reduces the need for rework, ultimately enhancing overall productivity.

Furthermore, a mobile CRM app empowers business leaders by enabling them to delegate non-core tasks and track their progress. This frees up valuable time for leaders to focus on core tasks that contribute to the organisation's growth and success.

Increased Accountability of Your Sales Team

Accountability is a crucial aspect of any successful sales team. Without a CRM system in place, holding sales representatives accountable can become overwhelming. Sales teams may repeatedly share the same customer names when asked about their sales pipeline, yet fail to close deals. This lack of accountability can be frustrating and detrimental to the organisation's overall performance.

A mobile CRM app effectively addresses this issue by ensuring sales reps remain accountable. They can update activities and details on the go, eliminating the need to visit the office or "forget" to make entries. With a mobile CRM app, sales managers can easily track their team's daily and weekly performance, even when they are not physically present at work.

Implementing a CRM mobile app can bring about a significant change in sales team accountability. By making it a policy that "if the details are not in the CRM, it didn't happen," organisations can witness a substantial increase in turnover. Companies that utilise a mobile CRM app see a 65% increase in salespeople meeting their sales quotas.

Summing up the Benefits of a Mobile CRM App

In today's mobile-driven world, it's essential not to overlook the advantages of utilising a mobile CRM app. By leveraging this technology, organisations can enhance employee productivity, retain more customers, reduce unnecessary expenses, and ultimately boost their top and bottom lines.

As more and more companies embrace mobile CRM software, it's important to stay ahead of the curve. If your organisation has not yet adopted a mobile CRM app, now is the time to join the rapidly growing number of businesses reaping the benefits of this powerful tool?

Final thoughts

Research has shown that organisations using a mobile CRM app experience a 65% increase in the number of salespeople meeting their sales quotas. This statistic highlights the significant impact a mobile CRM app can have on sales team performance and overall revenue generation.

Furthermore, a mobile CRM app provides valuable insights into customer behaviour and preferences, enabling organisations to tailor their sales and marketing strategies accordingly. By leveraging this information, organisations can deliver personalised experiences, build stronger relationships with customers, and drive more sales.

In conclusion, a mobile CRM app is a powerful tool that can revolutionise the way organisations manage their customer relationships and drive sales. By embracing this technology, organisations can experience increased conversions, better customer retention, quicker issue resolution, enhanced employee productivity, and improved sales team accountability. Don't miss out on the benefits of a mobile CRM app - join the movement and stay ahead of the competition. For further detailed information about how our CRM mobile app can help you to boost your sales and drive growth in your business, contact us today at marketing@essindia.com or visit www.essindia.com

 

Credits: Nucleus Research