Getting ROI Though A E-commerce Portal

Introduction of ecommerce has carved a new meaning for shopping for the new generation. Though ecommerce lacks the sensory experience of visiting and shopping from a brick and mortar store building, it enables you to shop from the ease and comfort of your home.  The trend from shopping to e-shopping has come a long way with e-retailers leaving no stone unturned to provide the maximum facilities and an exhilarating shopping experience.  Every e-commerce portal is trying to stay ahead of the competition and also churn profits out of their ecommerce ventures.
Ecommerce websites can be categorized into B2B and B2C. A B2B website is a business to business website whereas a B2C website has businesses directly selling to end users or customers. There are some important aspects that need to be pondered upon to generate a positive return on investment through the ecommerce portal.

Implementing SEO principles ensures that ecommerce website contains meaningful, original content rich with primary search keywords. This will result in ranking the ecommerce website high in search engines like Google, which in turn increases the traffic and more traffic would mean more prospective customers. Also equal weightage should be given to the design, features and functionality of the ecommerce website.

The ecommerce website design should be clear and easily navigable. Emphasis needs to be given on placement of content and visuals related to products. Videos and images of products taken from different angles may help customer to decide on it affirmatively. The ecommerce website design should have features such as shopping carts, search options, FAQ pages should be placed to help customers with the shopping. The products should have proper price tags and preferably the taxes and discounts should be clearly mentioned with it. Make sure that no information is hidden from the customer.

ESS has expertise in developing & deploying ecommerce solutions based on reusable frameworks. We deploy open source frameworks & tools like Magento, Virtuemart, Prestashop and other proprietary tools & technologies to develop ecommerce website.

The user attention span is very less. If an ecommerce website fails to provide the exact search match to the user, he may wander to the next best alternative. Payment processes such as cash on delivery and friendly return policies make him return for more. Last but not the least is the security of the users. Payment pages where visitors enter their credit/debit card details should be secured with the help of good SSL certificates.

A well designed and feature rich ecommerce website design is the sure way to leverage the internet for increased efficiency, reduced operating costs, and maximum return on investment for any ebusiness.

Looking to increase your sales

Let us help you build an online store. Please get in touch with our Software Development team at marketing@ebizframe.com for ecommerce website design in india.